A recent study found that patient influencers are being paid by big pharmaceutical companies to make content that might mislead their social media followers.
There’s no better way to reach an audience today than through social media — and Big Pharma is well aware of that.
The video-sharing platform TikTok, for example, is being flooded with videos of users testifying to wellness through prescription drugs, with hashtags like #adhd (22.3B views), #ozempic (675.1M views) and #wegovy (259.3M views) consistently trending as of late.
